Vacasa’s vacation rental channel management strategy
It’s vital to be everywhere potential guests are. But maintaining consistent information, dates, and rates across several booking channels can quickly become one of the most tedious and time-consuming tasks you’ll face as a vacation home owner.
At Vacasa, our expert channel managers, writers, and photographers first start by crafting the perfect vacation home listing that speaks to guests’ needs and desires for a great getaway. Then, we place that listing on both top channels and popular niche sites, including Airbnb, Vrbo, Booking.com, Google, HomeToGo, and our own platform, Vacasa.com. Select properties are also listed on Homes & Villas by Marriott International and AmericanSnowbird.com.
Our approach to successfully syncing all your listings on multiple channels: leveraging our technology, exclusive connections, and in-house team dedicated to optimizing your listings, maintaining accuracy, and innovating.
Here’s why it matters to sync your vacation rental information from channel to channel:
- Fewer mistakes
Working with a vacation rental channel manager (and full-service vacation rental property manager) like Vacasa that keeps your availability consistent across channels eliminates the possibility of overbooking. This avoids cancelling on—and disappointing—unsuspecting guests and possibly losing future business. - Optimized revenue
Vacasa syncs your rates across all channels. When your rate changes—based on demand, events, weather, and more—our technology updates the rate on all the channels in real time. - Earning guests’ confidence
Inconsistency can break trust. If your vacation home is shown across different channels with different details, rates, and availability, guests will likely be wary of renting your home and quickly move on to another option.
Benefit from our exclusive vacation rental channel marketing partnerships
We do more than list our clients’ vacation homes on top channels. Our robust channel integrations ensure accurate calendars, instant booking capabilities, updated rates, and consistent content. Plus, we’re in regular communication with Vrbo, Airbnb, and Booking.com to stay on top of any platform changes, monitor our homes’ performance, and discuss future opportunities.
To top it off, we’ve established tight-knit partnerships. The result of these key connections? Vacasa properties can get more visibility, are often listed at the top of the search results, and are guaranteed dedicated support.
Here are some of the perks we can pass on to you through our established travel industry relationships.
Premier Hosts with Vrbo
Vrbo’s invite-only program recognizes and boosts vacation home owners and management companies that consistently go above and beyond for Vrbo guests. Because of stringent eligibility requirements, including 60 booked nights and a 4.3 or higher average review rating, it can take a while for an individual homeowner to qualify. When you work with Vacasa, you can reap the benefits of our Premier Host status right from the start:
- A Premier Host badge displayed on your listing
- Inclusion in Premier Host–filtered searches to help you stand out
- The addition of your Matterport 3D tour (provided free by Vacasa) to your listing
- Ability to boost exposure on certain dates (our team will help determine the best time to leverage the platform’s Boost feature)
As a Premier Host, Vacasa also receives dedicated priority support if there is ever an issue with your listing.
Premier Partner with Booking.com
Booking.com’s exclusive Premier Partner program is only available to the top 30% of property management companies and channel managers (Vacasa is both). Partners are required to meet a set of criteria to join, including exceptional—and consistent—performance and guest review scores.
As a Premier Partner, Vacasa receives:
- Guaranteed support for all of your bookings and listings
- Connectivity updates to ensure your vacation home’s listing is always up to date with their platform
Homes & Villas by Marriott International
Select Vacasa properties are now available through Homes & Villas by Marriott International. This vacation rental platform features a curated collection of premium and luxury vacation homes selected by Marriott International. Their clientele includes 153 million Marriott Bonvoy® members around the world, who can earn and redeem points when they book a stay.
Only top-tier vacation home property management companies are eligible to list their homes on the platform (never individual homeowners), to uphold their high standards of service. The requirements for listing on Homes & Villas by Marriott International include professional cleaning and 24/7 local guest support—which come standard with Vacasa’s property management—and other premium amenities like high-quality linens and high-speed WiFi.
The key to your vacation rental channel management success
It’s important to list your vacation home on several channels to get the most exposure (more visibility = more bookings). However, it’s even more vital to make sure all your details, availability, and rates are consistent and up to date everywhere you list. Working with a channel manager (especially one with established channel partnerships like Vacasa) is the most solid approach to making sure your home is in sync and optimized everywhere. And, it's one of the only ways to list on exclusive platforms not open to individual homeowners.
