Your go-to guide for short-term rental pricing

How to set rates that will drive bookings

>

Setting the right price for your short-term rental is crucial to your success. It can determine if your vacation home is even looked at, and then eventually booked. Most importantly, your rental rates drive your rental income and ROI.

Vacasa determines the rates of approximately 40,000 homes daily. We know firsthand: short-term rental pricing can get complicated. Here, we’ll break it down and show you how to narrow in on that ideal price for your own home.

What to consider when setting your rental rates

When determining your nightly rates, keep several key factors in mind. Staying informed allows you to be nimble with your price and adjust rates as needed. Here’s what to consider:

Market demand for your property

Demand isn’t static. It could rise and fall depending on:

  • Weather
  • Seasonality
  • Events
  • Attractions

At Vacasa, we adjust rental rates based on seasonality, demand, and availability. By leveraging this data and analytics, we can set the most profitable rates for different periods.

Your location and amenities

Keep in mind how far your home is to dining, shopping, and major attractions. A slopeside condo can command a higher rate than a home that requires a car to reach the ski lifts. Similarly, guests are willing to pay more for a home with coveted amenities, like a private pool and hot tub, versus a home without those luxuries.

What your competitors are charging

Research what similar properties in your area are charging. This can help you avoid undervaluing your property or overpricing, which could actually drive guests to your competitors. Offering great value can attract more bookings and maintain high occupancy rates.

Your expenses

Account for costs associated with maintaining and managing your rental property, such as property taxes, insurance, utilities, and cleaning services. Ensuring these expenses are covered while setting attractive rates for guests will help you achieve profitability.

Alabama home
Property management that’s right for you

Discover how to pick the perfect vacation rental manager

Tips to maximize your revenue with the right rates

Pricing your short-term rental is a balancing act. To help you maximize your rental revenue and attract more guests, consider these strategies:

Use a data-driven pricing tool

Not a math whiz? You don’t have to be. There are short-term rental pricing tools that will analyze historical booking patterns, market demand, and competitor rates to provide accurate pricing recommendations. Leveraging these tools removes the guesswork from setting rental rates.

At Vacasa, we stay ahead of local market trends, analyze competitor pricing, and use advanced data-driven pricing tools to optimize your rental income. Our expertise and technology ensure our vacation homes are competitively priced and attract the right guests.

Set competitive rates for special events

Adjust your rates to be competitive during local events and festivals—which are popular times for bookings. This can include major conferences in town, concerts, marathons, and more.

Use value-based pricing based on your unique amenities

Special amenities like ocean views, private pools, or cozy fireplaces can justify higher prices and attract guests seeking these features.

How to manage your rental rates throughout the year

As we stated earlier—demand for your vacation home isn’t static. And, neither are your rates. In order to stay competitive throughout the year, you’ll have to stay on top of a few things that could impact your rates. These include:

Your guest reviews and feedback

Guests are a goldmine of information. Use their reviews and feedback to gain insights into the perceived value of your rental. Adjust rates based on feedback, whether guests find your rental overpriced or see it as a great value. This helps in setting rates that align with guest expectations.

Industry trends and pricing benchmarks

Keep up with industry trends and pricing benchmarks by researching similar properties in your area. Stay informed about industry changes or short-term rental regulations that may impact pricing. This knowledge helps in making informed decisions about rental rates.


Mastering your short-term rental pricing is key to making the most money and attracting the most guests. By understanding market trends, leveraging dynamic pricing strategies, and using the right tools, you can optimize your rental rates and boost your bottom line.

Let's get started

Talk to us

You've got questions. We've got answers.

Call 844-518-0967 to speak with a Homeowner Consultant, who can answer preliminary questions and see if we’d be a good fit for you.

If you'd like to move forward, we’ll put you in touch with our market expert in your neighborhood to explore the financial potential of your home, outline our management fee, and introduce your local team.

or

Get more info

Not ready to chat? We’ll email you more info to explore.

You might also like...

vacation home on Amelia Island, FL
Creating a short-term rental agreement for your vacation rental
Blue vacation home rental in Gatlinburg, TN with wooden balconies on two stories alongside the house in the woods.
How to run your vacation rental like a business
Aerial view of Avon, NC with vacation rentals alongside a beach
Beach home maintenance 101
two story beach home in seaside, oregon with patio
The must-have vacation rental maintenance checklist

California licenses
Vacasa Seasonals Inc.
California DRE #02160171


Vacation Palm Springs Real Estate, Inc.
California DRE #01523013

Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa of Arkansas LLC; Vacasa Colorado LLC (Micah Victory); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Illinois LLC 481.014072, Micah Victory Managing Broker Lic# 471.021837; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 602-330-9934; Vacasa Missouri LLC, Vicki Lyn Brown, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC,45 NH-25, Meredith, NH 03253, Susan Scanlon, Broker of Record; Vacasa Minnesota, Broker: Micah Victory, license #40877637; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Oregon LLC; Vacasa Pennsylvania LLC; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Mark Graham, California DRE #00700720; Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 69-201 Waikoloa Beach Dr. Ste. #2F17, Waikoloa, HI 96738; Vacasa Vacation Rentals of Montana LLC, Terah M. Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.